The company that brought you First Response pregnancy tests has launched a new campaign in the UK called The Pink Timeline. The campaign includes a really great, interactive site for those trying to conceive. The pages are easy to navigate and highlight information that is important for those trying to get pregnant. The Countdown page shows you what exactly is happening in those first weeks if conception did indeed take place, they also highlight some symptoms of early pregnancy. Other pages include information on a woman’s general wellbeing (includes healthy tips), your cycle & sex, frequently asked questions and information regarding their product.

What I found really fantastic about the site is the Forum or support integration, as well as the fundraising section (Especially since recently in the news crowdfunding sites for fertility have been a hot topic). There are even videos from the UK’s #1 Fertility Expert, Zita West. Great Job First Response, the site looks great!